Knowing your mission, vision and values are important steps in creating a Level Three Business.
But there’s a further step for you to go, and that’s understanding what your business really is, and why your clients and customers buy from you. I call this uncovering your client’s “Deep Buying Desires™”—those key drivers that shape and control your client’s real buying behavior.
Once you understand this, then you can work to strategically design your business to capitalize on your uniqueness and create clear and consistent messaging. This is the essence of what it means to craft your business’s brand.
99 out of a 100 businesses get it all wrong. They start with what they want people to think of them. But truthfully, rarely are businesses able to control this. By the time they get around to “branding” all they are really doing is slapping a fancy new label on the way they’ve always done business. This doesn’t change their client’s perceptions or shape their client’s experiences.
A much more effective strategy is to systematically uncover what your clients actually do think about you, and then to harness this energy to propel your business to the next level. The only way to find out is to ask. So what this requires is the mastering some pretty special interview techniques — something I’ve spent a long time working to develop.
When you’ve gotten very clear on your business from the big picture on down, then it’s time to move on to building your business’s foundation.
Read more about this in an extended Wealth Update I’ve written at: How to Build a Thriving Level Three Business.
And here is an invitation to join us at a very special workshop event in San Diego, CA: Level Three Wealth Workshop
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