by David FinkelOctober 26, 2011
Top 3 Business Lessons: Lesson One: The fundamental model and map that 95+% of business owners follow to build their business is simply flawed. Time and time again I’ve seen thousands of business owners who have invested so much of their time, energy, passion, and money to build a business, but their model for how [...]
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by David FinkelOctober 14, 2011
First, a little background: Handle means dealing with an objection once it comes up… Commonly referred to as “overcoming” the objection. Harnessing the objection relates to using the objection to provide the emotional juice and momentum that you can redirect to close the sale. Reframing means putting their objection in a new context. How can [...]
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