For Small Business Owners the Enemy of the Best Is the Good

by David Finkel on December 10, 2009

Been working with a client (Brian) in our consulting program. Like most small business owners he’s faced with the challenge of which opportunities to focus on.

Business owners - you have limited resources so you MUST focus them where they will do the maximum good for your business. The enemy of the best is not the worst - it’s the good. It’s easy to drop the worst, but very hard to let go of “good” opportunities to focus your company’s resources on the best. But that’s exactly what you must do if you want to massively grow and scale your business.

Enjoy this 4 min audio post that talks through the finer points of this concept and shares Brian’s example of a business owner who’s making some very critical decisions.

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